Joining Online Marketplaces for Farmers

  • Oct 26, 2023 11:30AM–1:30PM

  • United States

  • 150 USD

  • English

In this mini-course, we will guide farmers through the process of joining and utilizing two popular online marketplaces, GrownBY and Open Food Network. These platforms offer valuable opportunities for farmers to connect directly with consumers, expand their market reach, and build a sustainable online presence. Whether you’re a small-scale farmer or part of a larger agricultural enterprise, this course will provide you with the knowledge and tools to effectively navigate these platforms and maximize your success in the digital marketplace.

  • We will provide you with the video recording and transcript of the mini-course.
  • By covering a wide range of topics and offering insights and best practices from experienced practitioners, this course will provide you with practical introductory knowledge that you can apply to your own agricultural operations and digital projects.
  • You will receive a certificate.

En este minicurso, guiaremos a los agricultores a través del proceso de unirse y utilizar dos mercados en línea populares, GrownBY y Open Food Network. Estas plataformas ofrecen valiosas oportunidades para que los agricultores se conecten directamente con los consumidores, amplíen su alcance en el mercado y creen una presencia sostenible en línea. Ya sea que sea un pequeño agricultor o parte de una empresa agrícola más grande, este curso le brindará el conocimiento y las herramientas para navegar de manera efectiva en estas plataformas y maximizar su éxito en el mercado digital.

  • Le proporcionaremos la grabación de vídeo y la transcripción del minicurso.
  • Al cubrir una amplia gama de temas y ofrecer conocimientos y mejores prácticas de profesionales experimentados, este curso le proporcionará conocimientos prácticos introductorios que puede aplicar a sus propias operaciones agrícolas y proyectos digitales.
  • Recibirás un certificado.

Full Scholarships


The standard course fee is $150. Full scholarships are being offered to Historically Underserved Farmers, Ranchers, Cooperators, Cooperative Developers, and those working in adjacent/related sectors based in the United States. NCBA CLUSA is partnering with ICDE through the Strengthening the Cooperative Ecosystem Program and scholarship opportunities are being provided through resources from the USDA-NIFA.

We encourage individuals or groups who have encountered barriers to accessing resources and opportunities, typically as a result of social, economic, or cultural factors, and who have experienced discrimination or systemic disadvantages to apply.

If you’re interested in applying for the scholarship, all you need to do is send us an email to arpa@ncba.coop and we’ll take it from there!

Becas completas


El costo del curso estándar es de $150. Se ofrecen becas completas a agricultores, ganaderos, cooperadores, desarrolladores de cooperativas históricamente desatendidos y aquellos que trabajan en sectores adyacentes/relacionados con sede en los Estados Unidos. NCBA CLUSA se asocia con ICDE a través del Programa de Fortalecimiento del Ecosistema Cooperativo y se brindan oportunidades de becas a través de recursos de USDA-NIFA.

Alentamos a las personas o grupos que han encontrado barreras para acceder a recursos y oportunidades, generalmente como resultado de factores sociales, económicos o culturales, y que han experimentado discriminación o desventajas sistémicas para postularse.

Si está interesado en solicitar la beca, todo lo que necesita hacer es enviarnos un correo electrónico a arpa@ncba.coop y ¡nos encargaremos de eso!

Instructors

  • Laurie Wayne former organic farmer and food hub founder

  • Lindsey Lusher Shute CEO, Farm Generations Agricultural Cooperative

  • Mike Parker Co-Founder, Business Manager, Farm Generations Cooperative

  • Trebor Scholz Researcher, author, New School professor, and Founding Director of the PCC

  • Aman Bardia Assistant Director, Platform Cooperativism Consortium

  • Teia Evans Project Director for NCBA CLUSA’s USDA-funded Strengthening Co-op Capacity for Historically Underserved Farmers

See all instructors

Learning
Journey

    Class 1

    with Lindsey Lusher Shute

    October 26, 2023 - 12PM-2PM EDT

    • Setting Up Your Farmer Profile: Creating a compelling farm profile.
    • Listing and Managing Products: Optimizing product listings.
    • Order and Payment Processing: Managing orders, inventory, and payments.
    • Building Customer Relationships: Providing excellent customer service and leveraging feedback.
    • Marketing and Promoting Your Farm: Promotional techniques and social media integration.
    • Maximizing Sales and Revenue: Strategies for boosting sales and analyzing data.
    • Operational Considerations: Efficient order fulfillment and logistics.
    • Legal and Regulatory Compliance: Requirements and guidelines.

Payment