Matthew Tiessen is an Assistant Professor in the School of Professional Communication (ProCom) in the Faculty of Communication and Design (FCAD) at Ryerson University (Toronto). He is also a Research Associate at Ryersons’s Infoscape Research Lab: Centre for the Study of Social Media (founded and directed by Dr. Greg Elmer). Matthew holds a SSHRC Insight Development Grant in the area of “Digital Economy” in support of his research and publishing in the area of visual communication and digital culture. His SSHRC-funded research focuses on the ways mobile screen-based technologies are increasingly being used by governments, corporations, and professional organizations to develop algorithmically driven “gamification” protocols and “ubiquitous computing” logics and platforms designed to add digitally enhanced “achievement layers” to everyday activities. Matthew’s interdisciplinary research and publishing also focuses on visual communication and design, affect and aesthetic theory, and critical information studies.