Samara Araujo has been coordinating initiatives to foster innovation in Brazilian Cooperatives at OCB (Organization of Cooperatives in Brazil), aiming primarily for the development of an innovation culture and building a range of solutions to Brazilian cooperatives. Among the initiatives that she has coordinated is the website, which offers courses, information, cases of innovation in coops, tools, and e-books. The primary aim of the website is to promote innovation and platform cooperativism. Recently, she participated in the launch of a program that connects coops and start-ups, aiming to solve issues of cooperatives.