Palak Shah is a social entrepreneur, a leader in the social movement for workers’ rights in the new economy, and a speaker and thought leader on the future of work. She serves as Social Innovations Director of the National Domestic Workers Alliance (NDWA), the nation’s leading organization working for the power, respect, and fair labor standards for the 2.5 million nannies, housekeepers and elderly caregivers in the U.S. In this role, she leads NDWA’s national strategy on raising market norms and standards, partnering with the private sector, and building scalable and sustainable business ventures. Palak also founded NDWA Labs, the innovations arm of NDWA, which experiments with how technology can improve job access and job quality for domestic workers. Specifically, NDWA Labs builds its own worker-centric technology to ensure an equitable future for workers as labor markets shift online. In 2018, Palak and NDWA Labs launched Alia, the first online platform to get domestic workers benefits.