Michael Schober is a researcher who studies how people understand and misunderstand each other in face to face and mediated (phone, texting, videochat, Twitter) interactions. For a while he and his collaborators have been interested in the interactions at the core of large-scale social measurement—survey interviews—-and how the landscape of social measurement for the official statistics that shape social policies (e.g., unemployment, health, housing, etc.) is changing. (For example, he and Fred Conrad edited a Wiley volume called Envisioning the Survey Interview of the Future, bringing together communication researchers and survey methodologists to think through how our quickly changing communication landscape may affect participants’ experience as well as the quality and trustworthiness of data from survey interviews.).