Johanna Kühner has an academic background in political science, sustainability and entrepreneurship. She worked at the Social Entrepreneurship Network Germany (SEND e.V.) and co-initiated #GenoDigitalJetzt, which is a movement of over 200 German cooperatives, startups and political ambassadors aiming for a revival of cooperatives in the digital age. With SuperCoop Berlin – a cooperative supermarket which is owned and run by its members and just opened its doors in September 2021 – she became a coop co-founder herself. Johanna’s vision is a world in which social and ecological goals are at the very core of entrepreneurial activities.