Jeff has extensive experience working in IT and the digitization of finance, retail, government, telecommunication, and logistics industries. As an IT expert, Jeff has been involved in public health IT ecosystem planning, and its implementation in multiple developing countries, include Uganda, Nigeria, Mozambique, Bangladesh and the Philippines. Jeff is now leading an R&D centre within Baozun e-Commerce in Chengdu, focusing on the digitization of retail enterprises. Jeff has an MBA degree from the University of Liverpool.