Javier is considered to be one of the primary strategists and thought leaders in open and contributive business models, collaborative economy, citizen innovation and the networked society. Creator of the Pentagrowth methodology for business model design. He has been a strategic planner, co-founder of the multidisciplinary space @Kubik, and marketing professor at ESADE. Co-author of the book We Are Not Ants. Advisor at Ouishare and Secretary of the Open Knowledge Foundation in Spain.

He is one of the promoters of Saluscoop, a citizen data cooperative for health research.