Jad Esber is the co-founder of Koodos, a New York-based web3 company. He builds, writes and speaks on the topic of social spaces and creative tools and the intersections with decentralized technologies. His research interests cover digital identity, reputation systems, consumer marketplaces, curation and internet culture. Jad was previously at Google & YouTube, where he worked with and built for creators and artists in emerging markets. Jad has a Bachelor and Master in Engineering from the University of Cambridge and an MBA from Harvard, where he was also a Sainsbury Management Fellow and led the entrepreneurship club.