Hendrik Speck is a professor of Digital Media at the University of Applied Sciences Kaiserslautern in the department of Computer Sciences/ Interactive Media, and head of the Information Architecture/Search Engine Laboratory. He has taught and lectured at the European Graduate School, where he held the Ada Byron Chair, The New School for Social Research, Columbia University, Donau University (Krems), Hochschule der Medien (Stuttgart), and the International School of New Media (Lübeck). Professor Speck, based in New York and Berlin, is a regular speaker and conference panelist. He is the author of many articles and (co)authored several books, including Medien auf Abruf—Folgen der Individualisierung für die Kommunikationsgesellschaft (2007), Die Macht der Suchmaschinen/The Power of Search Engines (2007), Suchen und Finden im Internet (2007), and Die Google Gesellschaft (2005). Professor Speck’s work is focused on media theory and philosophy, information operations and systems, online marketing, media management, intellectual property, open source, e-learning, cyberwar, netwar, and the ethical, social, and legal implications and limitations of these things. He has designed distance and e-learning systems, developed online viral marketing strategies, and worked on information architecture projects for governments, corporate clients, and academic institutions. He works as a consultant for Quaero and Theseus, exploring the next generation of intelligent search, information retrieval and visualization systems for the German Federal Ministry of Economics and Technology; he is a member of the advisory council of the Search Marketing Expo SMX (Munich). He is a recipient of a Fulbright and DAAD scholarships and scholarships from Heinrich Böll Stiftung, The New School, and the European Graduate School.