Bio
Helen Malfeitona is a Brazilian artist, researcher, communicator, musician, and cultural producer whose work examines the intersection of creativity, technology, and labor. Her research focuses on artificial intelligence, digital platforms, and their effects on independent workers, especially in the creative industries. Working under the name Malfeitona, she has gained international recognition as a contemporary tattoo artist whose practice challenges conventional ideas of beauty, error, humor, and artistic legitimacy. She is also an experienced speaker, moderator, and presenter for conferences and media organizations across Brazil. Her current research explores how generative AI is transforming labor conditions, creative processes, and professional identities in the Brazilian audiovisual sector and the wider cultural economy. She holds graduate qualifications in communication, technology, and digital journalism.