Denny’s purpose is to teach and help people through technology, education and awareness. He has worked on technology and logistics for over 20 years. He was responsible for the creation and consolidation of the innovation sector of Coopercarga. Coopercarga realized that it was necessary to innovate to remain in the market. Thus, they created, 3 years ago, the first closed innovation program and started training about it. They understood that digital transformation was inevitable so they then created an open innovation program, which attracted many new businesses. As they evaluated the market, they saw a necessity and deficiency in transport, warehouse and distribution. They decided to completely separate the business and this way Cargon, a digital logistics operator, emerged with a focus on people, cooperation and logistics. The separation was crucial, because they created a new culture and a new business model which today is already in the market, creating disruptions in actual logistic and cooperative model.