Adam Arvidsson teaches sociology at the University of Milano. He is the author of Brands. Meaning and Value in Media Culture (London; Rouledge 2006), and has published on social production, creativity and creative industries, and the political economy of cognitive capitalism in general. Presently he is involved in four major projects: activist research on the conditions of “creative labor” in the fashion industry in Milano; a research project on the nancial value of reputation housed at the Copenhagen Business School; an EU funded attempt to develop bottom-up collaborative brands for small entrepreneurs in the creative industries, and a new book, The Ethical Economy, co-authored with Nicolai Peitersen and forthcoming from Columbia University Press in 2010.

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