Pat Kane, 45, is a musician, writer, consultant and activist. His book The Play Ethic (Macmillan 2004, and see www.theplayethic.com) has been praised by gures like Will Hutton, Charles Leadbeater, Daniel Pink and Douglas Ruskhoff. His band Hue And Cry (www.hueandcry.co.uk) have supported Madonna, U2, James Brown, and Van Morrison and Al Green, and their thirteenth album Open Soul was released in 2008. Pat writes for the Guardian and Independent, and was a founding editor of The Sunday Herald. He has consulted for organizations as diverse as Lego, Nokia, the Cabinet Of ce and Bartle Bogle Hegarty about the power and potential of play, and is a regular global keynote speaker on this topic.