Novita Puspasari is a lecturer and researcher at the Faculty of Economics and Business, Universitas Jenderal Soedirman in Indonesia. She is the head of the co-operative and SMEs Innovation Hub at the campus. In addition, she was part of the executive committee of the Indonesian Consortium for Co-operative Innovation (ICCI) from 2018-2020, and served as head of the Supervisory Board of Kopkun Indonesia, a consumer cooperative in Indonesia.

Currently, she is working on developing an innovative ecosystem for Indonesian cooperatives by serving as a staff-member for the Indonesian Ministry of National Planning. In this work, Novita is developing a National Middle Term Plan 2020-2024 for the cooperative sector, conducting research with the Indonesian Ministry of Cooperative and Small Medium Enterprises, and mainstreaming innovation in local cooperative communities.