Samara Araujo is the innovation coordinator at OCB (Organization of Brazilian Cooperatives), the institution responsible for promoting and defending Brazilian cooperatives. She works to foster a culture of innovation in the cooperative movement. Previously, she has worked as a creative designer and planner in various projects and regions of Brazil. She holds a master degree in Visual Arts Education at UnB, where she researched educational and creative processes in tune with the contemporary world. She also holds a degree in Graphic Design at UEMG and in Social Communication at UFMG. She is currently on a MBA Program in Digital Marketing and Business Intelligence at FGV.